{"id":57677,"date":"2026-01-16T15:42:23","date_gmt":"2026-01-16T14:42:23","guid":{"rendered":"https:\/\/harrobia.net\/?p=57677"},"modified":"2026-01-28T15:43:36","modified_gmt":"2026-01-28T14:43:36","slug":"el-alumnado-de-marketing-conoce-de-primera-mano-el-trabajo-con-focus-group","status":"publish","type":"post","link":"https:\/\/harrobia.net\/es\/2026\/01\/el-alumnado-de-marketing-conoce-de-primera-mano-el-trabajo-con-focus-group\/","title":{"rendered":"El alumnado de Marketing conoce de primera mano el trabajo con focus group"},"content":{"rendered":"

En el \u00e1mbito del marketing, la informaci\u00f3n es un elemento clave para la toma de decisiones y el dise\u00f1o de estrategias. En este contexto, el alumnado de segundo curso del ciclo de Marketing y Publicidad<\/a> ha tenido la oportunidad de conocer de primera mano c\u00f3mo se desarrollan las reuniones de focus group en investigaci\u00f3n de mercados.<\/p>\n

Con este objetivo, el alumnado del ciclo de Marketing y Publicidad<\/a> se ha desplazado a Bildarte<\/a>, en Bilbao, donde han podido observar directamente el funcionamiento de este tipo de sesiones, utilizadas para recoger informaci\u00f3n cualitativa a trav\u00e9s del trabajo de campo.<\/p>\n

Durante la visita, el alumnado ha podido comprender c\u00f3mo se recogen y analizan las opiniones, percepciones y actitudes de las personas participantes, conocimientos que ser\u00e1n aplicados en el siguiente reto dentro de los proyectos que est\u00e1n desarrollando en el aula.<\/p>\n

Desde Harrobia Ikastola agradecemos a Bildarte<\/a> y, en especial, a Mar\u00eda, la oportunidad de conocer desde dentro el funcionamiento de su actividad profesional.<\/p>\n<\/span>","protected":false},"excerpt":{"rendered":"

En el \u00e1mbito del marketing, la informaci\u00f3n es un elemento clave para la toma de decisiones y el dise\u00f1o de estrategias. En este contexto, el alumnado de segundo curso del ciclo de Marketing y Publicidad ha tenido la oportunidad de conocer de primera mano c\u00f3mo se desarrollan las reuniones de focus group en investigaci\u00f3n de […]<\/p>\n","protected":false},"author":6,"featured_media":57676,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[586,609],"tags":[],"class_list":["post-57677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciclos-fp","category-marketing-digital"],"acf":[],"yoast_head":"\nEl alumnado de Marketing conoce de primera mano el trabajo con focus group - Harrobia | Lanbide heziketa Bizkaian<\/title>\n<meta name=\"description\" content=\"En el \u00e1mbito del marketing, la informaci\u00f3n es un elemento clave para la toma de decisiones y el dise\u00f1o de estrategias. 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