{"id":36204,"date":"2021-03-02T09:43:03","date_gmt":"2021-03-02T08:43:03","guid":{"rendered":"https:\/\/harrobia.net\/?p=36204"},"modified":"2022-09-27T16:54:34","modified_gmt":"2022-09-27T14:54:34","slug":"el-alumnado-de-marketing-y-publicidad-de-harrobia-desarrollando-un-plan-de-contenido","status":"publish","type":"post","link":"https:\/\/harrobia.net\/es\/2021\/03\/el-alumnado-de-marketing-y-publicidad-de-harrobia-desarrollando-un-plan-de-contenido\/","title":{"rendered":"El alumnado de Marketing y Publicidad de Harrobia desarrollando un plan de contenido"},"content":{"rendered":"<p>El alumnado de <a href=\"https:\/\/harrobia.net\/es\/ciclos-formativos\/marketing-y-publicidad\/\">Marketing y Publicidad<\/a> est\u00e1 aprendiendo a desarrollar un plan de contenidos y estrategia en redes sociales. Despu\u00e9s de definir los objetivos que queremos conseguir es necesario definir al cliente potencial ideal.<\/p>\n<p>\u2714\u00bfQui\u00e9n es?<\/p>\n<p>\u2714\u00bfQu\u00e9 le preocupa?<\/p>\n<p>\u2714\u00bfQu\u00e9 le interesa?<\/p>\n<p>\u2714 \u00bfC\u00f3mo es su d\u00eda a d\u00eda?<\/p>\n<p>Para ello utilizamos los <a href=\"https:\/\/www.holded.com\/es\/blog\/que-es-buyer-persona?utm_adgroupid=61706694846&amp;utm_keyword=&amp;campaignid=1330918973&amp;adgroupid=61706694846&amp;adid=315707568606&amp;hld_device=c&amp;hld_network=g&amp;hld_matchtype=b&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=dsa_1330918973&amp;utm_term=&amp;utm_content=61706694846_315707568606&amp;hsa_src=g&amp;hsa_kw=&amp;hsa_mt=b&amp;hsa_acc=7276020979&amp;hsa_grp=61706694846&amp;hsa_ad=315707568606&amp;hsa_cam=1330918973&amp;hsa_tgt=dsa-581135182015&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gclid=Cj0KCQiA4feBBhC9ARIsABp_nbXA0IlrQcwxa1t6dFN0yDx1UdhsAvpxKC63xHff96LDLR9L51HJsPgaAsKiEALw_wcB\">buyer personas<\/a>,\u00a0 \u201cuna representaci\u00f3n semi-ficticia de nuestros clientes ideales\u201d. La idea es hacer un ejercicio de empat\u00eda poni\u00e9ndonos en los pies de nuestro cliente potencial y teniendo como base datos del mercado. De esta forma ser\u00e1 mucho m\u00e1s f\u00e1cil definir los contenidos que trataremos en las redes sociales para conseguir conectar con nuestros clientes.<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>El alumnado de Marketing y Publicidad est\u00e1 aprendiendo a desarrollar un plan de contenidos y estrategia en redes sociales. Despu\u00e9s de definir los objetivos que queremos conseguir es necesario definir al cliente potencial ideal. \u2714\u00bfQui\u00e9n es? \u2714\u00bfQu\u00e9 le preocupa? \u2714\u00bfQu\u00e9 le interesa? \u2714 \u00bfC\u00f3mo es su d\u00eda a d\u00eda? Para ello utilizamos los buyer personas,\u00a0 [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":36202,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"_joinchat":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-36204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciclos-fp"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Harrobia Ikastola FP Bilbao<\/title>\n<meta name=\"description\" content=\"El alumnado de Marketing y Publicidad est\u00e1 aprendiendo a desarrollar un plan de contenidos y estrategia en redes sociales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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